This page is maintained by the operator of Heildarvirði.is and describes how personal data is processed on the site. Because the service relates to individual financial situations, we place particular emphasis on transparency, security, and giving you control over your information.
The controller of personal data on Heildarvirði.is is Li Vigni Partners ehf., Reykjavík, Iceland. Privacy requests should be sent to livignipartners@livignipartners.is.
The controller defines the purpose and means of processing in accordance with Icelandic Act No. 90/2018 and the GDPR.
Identity information (name, email) provided by the user at signup.
Financial information entered or connected by the user — income, expenses, assets, liabilities, portfolio, properties, and companies owned by the user.
Technical information required to operate the service (e.g. sign-in sessions).
Processing is carried out to give the user an overview of their own finances, portfolio, properties, and companies and to deliver the service they have subscribed to.
The legal basis is the contract with the user (performance of the subscription) and the user's consent where applicable.
Heildarvirði.is is an overview and information service; it is not personalised investment advice.
Market, property, and other public data are sourced from recognised providers (e.g. HMS, the Icelandic Property Registry, the Tax Authority, and Nasdaq Iceland).
Where applicable, data is labelled as real-time, delayed, or manually entered so users know exactly where it comes from.
Access to your data is protected by authentication and database-level access controls.
Data is retained while you are an active subscriber. Upon cancellation you may request deletion of your account and associated personal data.
You have the right to access your information, request correction, deletion, and restriction of processing in accordance with applicable law.
You may send a request at any time to livignipartners@livignipartners.is. You may also lodge a complaint with the Icelandic Data Protection Authority (personuvernd.is).
This policy may be updated. The current version is always available on this page.